The Fireflies Ride: Geneva to Cannes via the French Alps

Direct Link to Leuka Fundraising Page HERE.

Last September I was lucky enough to join a small group of courageous cyclists for a 6 day, 600 mile ride down the coast of California from San Francisco to Los Angeles… all in honor of cancer survivors.  Our team, named the Fireflies, is a small group of advertising and film professionals who tackle the hardest climbs of the Alps and the coast of California every year to raise money and awareness for the fight against cancer, and specifically leukemia.

In about 30 days, I’ll be boarding a plane for Switzerland, to join the Fireflies again for a ride from Geneva, Switzerland to Cannes, France.  I’m thrilled, I’m honored… and I’d be lying if I said I wasn’t a touch nervous.

Yes, I ride my bike a lot… but there’s NOTHING on the coast of Maine or California that could possibly prepare me for the hardest climbs of the Tour de France.  It will be 1000Km of hard roads and 22,000m of elevation climbed by the time we reach Cannes.  The Fireflies motto is “For those who suffer, we ride” and every pedal stroke, every moment of self doubt, every glorious view and grueling ascent will be for those leukemia survivors… like my big sister Lea… who have lived with a disproportionate amount of suffering every day since being diagnosed.

This ride is 100% in aid of Leuka, one of the world’s great leukemia research and support foundations.  Their mission could not be nearer and dearer to my heart… and quite honestly, I hope you will consider making a donation to Leuka today.

So… like everything we do for cancer survivors, there’s an opportunity for YOU to get involved.  Here’s how:

1.)  I won’t belabor the point: we need financial support.  100% of donations go to Leuka in aid of leukemia research, awareness and support.  None of your donations pay for any part of my trip.  I have a goal of raising a minimum of 2,000 £​’s (that’s about $3,000 as $1 = .6£’s) in the next THIRTY (30) days. Please help!

The direct link to my fundraising page is here (or click on the Leuka logo below)

2.)  Beginning June 13th, we leave Geneva, Switzerland for a 9 day ride in search of the hardest climbs of the Alps on our way to Cannes, France.  Though I always ride for my big sister Lea and her ongoing battle with this awful disease and the aftermath of her bone marrow transplant, once again, I’ll be dedicating a part of each day’s ride to a cancer survivor that YOU tell me about.  Just email directly HERE or leave a comment & send me their name etc.  You can also contact us via Twitter or Facebook.  We know there are cancer survivors out there who are suffering, and we want them to know that we’re in the fight with them.  There is power in Unity. It may be a really steep climb, it may be the day when my legs are exhausted from the hundreds of miles I did days before, or the incredible view from the top of the Alps… but connecting with survivors will motivate me to keep going, to tell their story, and hopefully do remind them that they’re not alone.

3.)  The third way you could help, is to go find a friend who hasn’t yet registered for the bone marrow registry and get them committed to signing up.  It breaks my heart to see people literally dying, because the public doesn’t realize how EASY and FREE registration and donation is.  You can go HERE for the link to all the information, and the FREE registration process.

If you live in France or Switzerland, or know someone who does… please come out and cheer us along.  We are a small, but dedicated group of wackos who put ourselves on the line in order to support the fight against cancer.  We love meeting new folks along the way, and can provide detailed times/locations to anyone who might want to connect to ride with us, or just needs a sweaty smile and wave.

THANK YOU FOR YOUR SUPPORT!!

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  • May 16, 2011 - 5:05 pm

    Frank and A-M Adolfi - Brian , Christine, you keep the good work and know that we are so proud of what you doing . We will be cheering in for you.
    Your proud Maman and PapaReplyCancel

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